Sunday, 5 December 2010

Textual Analysis: Nickelback - ''Photograph''

This music video starts off with a mid-shot of the lead singer lip synching holding up a picture frame of a photo showing himself looking happy with another person, it comes into shot from a fade in, using handheld camera as it moves across to the picture which comes into more focus, but we can notice the camera shaking. The next shot is off the lead singer having his back to us, but he turns around, and this is a long shot and he is in the middle of the screen, down a long road with his guitar on his back. This is typical of a rock genre video as musical instruments are displayed as much as possible, as we have noticed from looking at other videos and analysing them.  This shot is then followed by a mid - shot of him walking down this road; of course using ambient lighting. Close up of a letter box outside someone’s house, with the lead singer out of focus, but we know it’s him there due to the jeans and t-shirt he was wearing in the previous shots. Point of view shot from someone looking out the window of the house, and the leas singer then becomes focused.  Mid – shot off centre of the lead singer, showing it is him that was being watched. Camera pans across screen so the lead singer is now even further off the screen, and  this shot is replaced by the close up of the letter box followed by another quick shot of point of view looking through the window, to see the lead singer walking past. Mid shot of the lead singer shows him walking down the road again, and a close up shows his feet, walking down the road, with shadows being created as he walks.  Next shows a close up of a car bonnet in the lower part of the screen, with what looks to be the band walking away from the car with their backs to us. We are shown a close up of a sign of a school, and this opens up the assumption to maybe this is the location they are going to use to play their music at? This would be typical of this genre as rock videos always show the band playing at a particular location. Mid shot, of legs walking, creating shadows, and from this detailed shot it shows them carrying guitar cases, further enforcing that they are about to play, this shot cuts to a mid-shot, and we see the whole back of the four band members walking towards the building of the school .
The next shot shows that they are in a school gym, by the use of basketball nets, chairs and the shiny floor of a typical American school gym. They have all their equipment set up and from this long shot we can see the lead singer lip synching and playing in tune to the rest of the members, on the drums and guitars. The camera pans around so we can intake this detail from a different angle. The camera then cuts to one of the guitarists to a close up of his face, as he too is singing, it then pans around him so we get many angels of him. The camera cuts to the other guitarists and pans around him, showing in him off centre, but his hands are more key to look at as he strums the guitar. The camera then cuts to the lead singer, showing him singing, and shows the lights in the background. The gym is well lit, and no shadows here are shown, which is unusual for this genre, but it still shows that lighting is important in this genre and is well lit to the extreme.  Also from all the shots of the band members it concentrates on showing us their equipment, showing it is important. As the music and pace pick up so do the shots, which are quicker cut, it goes from the close up of the lead singer, to a close up of the drummer with the drums being more in the screen than he is, to a long shot showing the whole band. As the chorus starts, with the dramatic emphasis from the drums, very quick cuts happen, showing all the band members involved in this song, the drummers hits the symbol, to the lead singer singing his heart out, to showing the guitarist’s movement as he plays, then to a quick long shot showing all the band in action. This pattern is shown in all rock videos, but this is the part where the stage normally lights up as well as quick but detailed action. Throughout the chorus this pattern is repeated, but from different angles to keep it interesting. As the pace slows down a bit, it cuts to a mid shot of two trucks coming down a road to a quick cut of these two trucks pulling into a drive way on what seems to be a farm house, as there is nothing surrounding it. It then cuts back to the band in the school gym, and shows a mid-shot of the lead singer, singing and strumming his guitar, with a quick cut to one of the guitarists. We are shown that there are a lot of people arriving at this farmhouse as lots of people get out of the trucks shown from a long shot, and that they are all young and happy, it then cuts backs to the gym and shows the same pattern of all the band members and close ups. It then cuts back to the young people, and it seems as though these are flashbacks as they are in slow motion, and the pace of the music is now slower. It then cuts to a mid-shot of a girl running between cars, and a guy chasing after her, who catches her and embraces her, they are never in the centre of the screen, and it seems like the lead singer is reminiscing on past memories and that this is a distant memory, as he sings “I was so nervous that I nearly missed”. As the pace picks up again a hand held camera effect is used as it cuts from one band member to the other, as it is wobbly and quick, but is synchronous with the music and fits together well. Another flashback is shown by a mid-shot showing two hands joined together, and from these shots we can tell that they are definitely flashbacks and that it is off his past relationship from high school. “I miss that town, I miss the faces”, it cuts from his face as he sings to places from the town to two twin women, showing that the video shots are relevant to the lyrics of the song. From these flash backs a white light shines as these shots come onto the screen, giving the definite effect that they are memories.  After each flash back it normally goes to a quick cut of the lead singer, with him at a low angel with the camera above him, emphasising how strong that these memories are and that they are occupying his mind completely. “Goodbye goodbye” shows a mid-shot of him from the beginning but turning around to go back from the way he came. This ends the song nicely and makes us realise he was singing about his past, and they are singing in the location where he went to school, and they are in the town he used to live, and he went back to “relive those days”. It ends with a flashback of him and his friends driving off into the
darkness and it ends with a fade.

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